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HOW IT WORKS
There are no up-front costs to participate and you can choose any time of the year -- any any beer -- that works best Participating breweries/brewpubs agree to create or designate a signature beer “more better than the rest” and put it on tap in its tasting room throughout (whenever and for however long it works best with production schedule). Additionally, each Brewery has agreed to donate $1 (or other agreed upon amount) to MO Better Foundation for every pint of the MO Better Beer brew sold throughout the time period. Further, retailers – bottle shops, restaurants, etc. – will also be invited to purchase, at cost, a Sixth Barrel keg(s) from participating brewers (through regular distribution channels) and feature it/them on tap with a percentage of sales benefiting MO Better.
OVERVIEW
The “MO BETTER BEER PROJECT" is based on a partnership between each brewery, retailer and/or restaurant and is designed to be mutually beneficial.
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Each Brewer has agreed to donate a minimum of $1 (or other agreed upon amount) to MO Better Foundation for every pint of the MO Better Beer brew sold throughout the time period
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POP material and promotional material (copy for social media, paid advertisement, newsletters, etc.) will be created by MO Better and made available to all to support the program
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Each Brewery/Retail shop agrees to support the program through its scheduled time period through social media and other promotional measures
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MO Better Foundation will promote the program to its constituents and the community at-large through targeted email blasts, a specialized website, social media sites
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The program can be tailored, as agreed upon by both, to best meet establishment’s needs.
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